FASFA

Headlines

click title to read full story...

THERE IS PLENTY OF FISH OUT THERE

We know, we talk to the fishermen

skip navigation

| About Fasfa | Join Fasfa | Press Releases | Contact us

Fasfa renews sponsorship of fish and chip shop of the year award

29 May 2008

The Frozen at Sea Fillets Association (FASFA) has renewed its sponsorship of the industry-coveted Fish and Chip Shop of the Year Competition.

Organised by Seafish, the prestigious event – which is in its 17^th year - is open to more than 9,500 fish and chip shops throughout the UK.

A trade organization, FASFA represents trawler owners from the UK, Norway, Iceland, Faroe Islands, Russia and Greenland, as well as UK distributors of ‘frozen at sea’ filleted fish. So this sponsorship deal reinforces its ongoing promotion the use of frozen whitefish, underlining the general health of whitefish stocks in the Barents Sea and Iceland.

The deal also supports FASFA’s rationale to further educate consumers on the origins of their fish and to create positive brand awareness of the top quality, outstandingly fresh frozen at sea fillet.

FASFA’s Tim Cartwright-Taylor comments on the sponsorship renewal: “We supply frozen at sea fillets to over 80% of UK fish and chip shops so it is only fitting that we continue to play a key role in the Fish and Chip Shop of the Year Awards. As the most highly sought after accolade in the industry, it is important that we recognise the hard work and quality that goes on – all too frequently! - behind the scenes.”

“The sponsorship also gives us an opportunity to convey to the industry and consumers alike that the availability of frozen at sea fillets means that one of the nation’s favourite dish – which is synonymous with our culture and national identity – means that fish stays on the menu at fish and chip shop and other catering outlets throughout the UK.

“The product sourced from the North and Irish Seas, which is where all of the media attention is focused, represents less than 10% of cod consumed in the UK.”

Tim Cartwright-Taylor concludes: “We already have a massive 80% market share in UK fish and chips shops, with more and more outlets and restaurants turning to frozen at sea fillets not because of price, but quality.

“Those ‘in the know’ throughout the industry recognize this fact, and we hope that our continued sponsorship of the Fish and Chip Shop of the Year Competition will inform others.”

Headlines click title to read full story... THERE IS PLENTY OF FISH OUT THERE We know, we talk to the fishermen Members area	skip navigation \| About Fasfa \| Join Fasfa \| Press Releases \| Contact us

	Fasfa renews sponsorship of fish and chip shop of the year award 29 May 2008 The Frozen at Sea Fillets Association (FASFA) has renewed its sponsorship of the industry-coveted Fish and Chip Shop of the Year Competition. Organised by Seafish, the prestigious event – which is in its 17^th year - is open to more than 9,500 fish and chip shops throughout the UK. A trade organization, FASFA represents trawler owners from the UK, Norway, Iceland, Faroe Islands, Russia and Greenland, as well as UK distributors of ‘frozen at sea’ filleted fish. So this sponsorship deal reinforces its ongoing promotion the use of frozen whitefish, underlining the general health of whitefish stocks in the Barents Sea and Iceland. The deal also supports FASFA’s rationale to further educate consumers on the origins of their fish and to create positive brand awareness of the top quality, outstandingly fresh frozen at sea fillet. FASFA’s Tim Cartwright-Taylor comments on the sponsorship renewal: “We supply frozen at sea fillets to over 80% of UK fish and chip shops so it is only fitting that we continue to play a key role in the Fish and Chip Shop of the Year Awards. As the most highly sought after accolade in the industry, it is important that we recognise the hard work and quality that goes on – all too frequently! - behind the scenes.” “The sponsorship also gives us an opportunity to convey to the industry and consumers alike that the availability of frozen at sea fillets means that one of the nation’s favourite dish – which is synonymous with our culture and national identity – means that fish stays on the menu at fish and chip shop and other catering outlets throughout the UK. “The product sourced from the North and Irish Seas, which is where all of the media attention is focused, represents less than 10% of cod consumed in the UK.” Tim Cartwright-Taylor concludes: “We already have a massive 80% market share in UK fish and chips shops, with more and more outlets and restaurants turning to frozen at sea fillets not because of price, but quality. “Those ‘in the know’ throughout the industry recognize this fact, and we hope that our continued sponsorship of the Fish and Chip Shop of the Year Competition will inform others.”
privacy policy - Terms & Conditions - Sitemap