‘FROZEN’ FISH LEAVES ‘FRESH’ OUT IN THE COLD

08 June 2009

FROZEN fish deserves the same reputation for quality and nutrition as frozen peas, according to repeated taste test by FASFA (Frozen at Sea Fillet Association).

Regularly, FASFA conducts blind taste tests judged by catering and fast food peers and every year frozen at sea fillets comes out on top.

The most recent taste test was carried out at the prestigious Fast Food Fair at Donington. Frozen at sea fillets were the runaway winners 15-to-one compared to ‘fresh’ product.

Tim Cartwright-Taylor, chairman of FASFA, says: “It’s generally accepted that you cannot get much better than frozen peas when it comes to taste and quality but frozen fish struggles to gain the same kudos as its ‘fresh’ counterpart.

“Regularly, we test a random audience of industry professionals and every year frozen fish gets the thumbs up for taste and quality. When the fish is caught it is cleaned, filleted and frozen on the trawlers within four hours, which ‘locks-in’ the freshness to guarantee a beautiful taste when it reaches the plate.”