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FASFA - Official sponsers of the 2008 fish and chip shop of the year award
02 January 2008
FASFA – SPONSORS OF THE FISH AND CHIP SHOP OF THE YEAR AWARD
The Frozen at Sea Fillets Association (FASFA) is this year again sponsoring the industry-coveted Fish and Chip Shop of the Year Competition.Organised by Seafish, the prestigious event – which is in its 17th year - is open to more than 9,500 fish and chip shops throughout the UK.
The sponsorship further supports FASFA’s ongoing rationale to educate consumers on the origins of their fish, as well as creating positive brand awareness of the top quality, outstandingly fresh frozen at sea fillet.
And as a trade organization representing trawler owners from the UK, Norway, Iceland, Faroe Islands, Russia and Greenland - in addition to UK distributors of ‘frozen at sea’ filleted fish - the sponsorship reinforces FASFA’s ongoing promotion the use of frozen whitefish in the UK’s leading fish and chip shops, and at the same time underlining the general health of whitefish stocks in the Barents Sea and Iceland.
FASFA’s Tim Cartwright-Taylor comments on the sponsorship: “We supply frozen at sea fillets to over 80% of UK fish and chip shops so it is only fitting that we continue to play a key role in the Fish and Chip Shop of the Year Awards. As the most highly sought after accolade in the industry, it is important that we recognise the hard work and quality that goes on – all too frequently! -behind the scenes.”
“Our sponsorship also gives us an opportunity to convey to the industry and consumers alike that the availability of frozen at sea fillets means that one of the nation’s favourite dish – which is hugely synonymous with our culture and national identity – means that fish stays on the menu at fish and chip shop and other catering outlets throughout the UK.
“The product sourced from the North and Irish Seas, which is where all of the ongoing media attention is focused, represents less than 10% of cod consumed in the UK.”
Tim concludes: “We already have a massive 80% market share in UK fish and chips shops, with more and more outlets and restaurants turning to frozen at sea fillets not because of price, but quality.
“Those ‘in the know’ throughout the industry recognize this fact, and we hope that our continued sponsorship of the Fish and Chip Shop of the Year Competition will inform others.”
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